{"id":1204,"date":"2015-10-01T18:53:27","date_gmt":"2015-10-01T16:53:27","guid":{"rendered":"https:\/\/sxtdcdz490-staging.onrocket.site\/?p=1204"},"modified":"2015-10-15T18:09:37","modified_gmt":"2015-10-15T16:09:37","slug":"community-manager-un-metier-anime","status":"publish","type":"post","link":"https:\/\/www.adzuna.fr\/blog\/community-manager-un-metier-anime\/","title":{"rendered":"Community Manager : un m\u00e9tier anim\u00e9"},"content":{"rendered":"<p>Avec le d\u00e9veloppement des r\u00e9seaux sociaux et des achats en ligne, les entreprises utilisent de plus en plus internet pour communiquer et doivent par cons\u00e9quent adapter leurs discours \u00e0 ce nouveau m\u00e9dia. Cette \u00e9volution a entrain\u00e9 la cr\u00e9ation de nouveaux m\u00e9tiers comme celui de Community Manager qui est aujourd\u2019hui incontournable pour les entreprises et les marques. \u00a0En effet, les r\u00e9seaux sociaux sont un moyen d\u2019\u00e9changer de fa\u00e7on plus direct et personnel avec les diff\u00e9rents interlocuteurs de l\u2019entreprise. Ainsi <strong>les Community Manager cr\u00e9ent et animent des communaut\u00e9s sur internet dans le but de d\u00e9velopper la communication entre l\u2019entreprise et son public,<\/strong>\u00a0d\u2019augmenter la notori\u00e9t\u00e9 de l\u2019entreprise, d\u2019am\u00e9liorer son e-r\u00e9putation et d\u2019attirer de nouveaux clients tout en fid\u00e9lisant ceux d\u00e9j\u00e0 existants. Ils travaillent majoritairement sur les r\u00e9seaux sociaux, les blogs et les forums. Ce sont <strong>les ambassadeurs des marques aupr\u00e8s des internautes<\/strong>. Ils traduisent le message de l\u2019entreprise en adaptant le discours \u00e0 l\u2019interlocuteur et au m\u00e9dia, et informent l\u2019entreprise des remarques et critiques. Ils interviennent \u00e9galement dans les conversations, proposent des concours, cr\u00e9ent des contenus sur le blog etc.<\/p>\n<p>Pour devenir Community Manager, il n\u2019y a pas vraiment de formation type car ce m\u00e9tier existe depuis \u00e0 peu pr\u00e8s \u00a05 ans. Des \u00e9tudes de communication ou de marketing peuvent aider mais ce n\u2019est pas un passage oblig\u00e9 <a href=\"http:\/\/www.adzuna.fr\/search?q=community%20manager&amp;w=France\" target=\"_blank\">pour devenir Community Manager<\/a>.<\/p>\n<p>En ce qui concerne les comp\u00e9tences et les qualit\u00e9s requises, il faut une <strong>solide culture web<\/strong> et des <strong>connaissances sur les r\u00e9seaux sociaux<\/strong>. Le <strong>sens du contact<\/strong> et l\u2019<strong>aisance r\u00e9dactionnelle <\/strong>sont \u00e9galement des qualit\u00e9s importantes. Enfin, avoir des notions en r\u00e9f\u00e9rencement naturel (Search Engine Optimization), en marketing et en communication est aussi recherch\u00e9 par les entreprises pour ce poste.<\/p>\n<p>Un Community Manager d\u00e9butant gagne en moyenne <strong>2 000 euros brut par mois<\/strong> et ce salaire augmente rapidement. Concernant les perspectives d\u2019\u00e9volution, il est possible de se sp\u00e9cialiser dans la gestion des r\u00e9seaux sociaux, dans l\u2019e-commerce, dans la publicit\u00e9 ou encore de devenir chef de projet.<\/p>\n<p><strong>Enfin, les bons Community Manager doivent faire preuve d\u2019humour et avoir le sens de l\u2019\u00e0-propos pour r\u00e9ussir \u00e0 faire le buzz quand l\u2019occasion se pr\u00e9sente.<\/strong><\/p>\n<p><strong> Voici quelques exemples les plus parlant :<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/static.hitek.fr\/img\/actualite\/10406949-589062801208336-3969288035480891493-n.png\" alt=\"\" width=\"627\" height=\"444\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/piwee.net\/wp-content\/uploads\/2014\/12\/reponse-troll-community-manager-x-box.png\" alt=\"\" width=\"583\" height=\"529\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/piwee.net\/wp-content\/uploads\/2014\/12\/10355751_592703137510969_6697541970353761041_n.png\" alt=\"\" width=\"633\" height=\"206\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/piwee.net\/wp-content\/uploads\/2014\/12\/reponse-troll-community-manager-sfr-1024x484.png\" alt=\"\" width=\"1024\" height=\"484\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/s.minutebuzz.com\/i\/2015\/09\/cmhalloffame-13-L.png.jpg\" alt=\"\" width=\"660\" height=\"589\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.yubigeek.com\/wp-content\/uploads\/2015\/05\/y7nZAt.png\" alt=\"\" width=\"630\" height=\"775\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.yubigeek.com\/wp-content\/uploads\/2015\/05\/ph7Lrp.png\" alt=\"\" width=\"626\" height=\"475\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.yubigeek.com\/wp-content\/uploads\/2015\/05\/PBsO60.png\" alt=\"\" width=\"634\" height=\"1616\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.yubigeek.com\/wp-content\/uploads\/2015\/05\/XisGl6.png\" alt=\"\" width=\"632\" height=\"436\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.yubigeek.com\/wp-content\/uploads\/2015\/05\/pdr7.png\" alt=\"\" width=\"535\" height=\"844\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/s.minutebuzz.com\/i\/2015\/09\/cmhalloffame-14-L.png.jpg\" alt=\"\" width=\"660\" height=\"839\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/s.minutebuzz.com\/i\/2015\/09\/cmhalloffame-8-L.png.jpg\" alt=\"\" width=\"660\" height=\"472\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/s.minutebuzz.com\/i\/2015\/09\/cmhalloffame-4-L.png.jpg\" alt=\"\" width=\"660\" height=\"3152\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/s.minutebuzz.com\/i\/2015\/09\/cmhalloffame-7-L.png.jpg\" alt=\"\" width=\"660\" height=\"563\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec le d\u00e9veloppement des r\u00e9seaux sociaux et des achats en ligne, les entreprises utilisent de plus en plus internet pour communiquer et doivent par cons\u00e9quent adapter leurs discours \u00e0 ce nouveau m\u00e9dia. Cette \u00e9volution a entrain\u00e9 la cr\u00e9ation de nouveaux m\u00e9tiers comme celui de Community Manager qui est aujourd\u2019hui incontournable pour les entreprises et les<a class=\"moretag\" href=\"https:\/\/www.adzuna.fr\/blog\/community-manager-un-metier-anime\/\"> Lire la suite \u00bb<\/a><\/p>\n","protected":false},"author":34,"featured_media":1206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,25,23,20],"tags":[5,6,55,113,109,120,61,42,54,9,59,56,104,10,52,34,147,68,144,82,36,64,66,60,117,53],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adzuna","category-fiches-metiers","category-fun","category-nos-etudes","tag-adzuna-2","tag-cv","tag-design","tag-diplome","tag-drole","tag-ecole-de-commerce","tag-embauche","tag-emploi","tag-emplois-2","tag-employe","tag-employeur-2","tag-entreprise","tag-etudiant","tag-graphisme","tag-insolite","tag-jeunes-diplomes","tag-job","tag-management","tag-metier","tag-original","tag-premier-emploi","tag-recherche-demploi","tag-recrutement","tag-recruter","tag-travail","tag-travailler"],"_links":{"self":[{"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/posts\/1204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":0,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adzuna.fr\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}